![]() ![]() What Restricts Does ITP Place on Cookies and Other Web Browser Storage? You can read more about this and see some scenarios in one of our previous blog posts. Once the Machine Learning Classifier identifies a domain as having cross-site tracking capabilities, certain limitations are placed on cookies created by those domains. Intelligent Tracking Prevention uses a machine-learning model called the Machine Learning Classifier to identify which domains can be used for cross-site identification and tracking. How Does Intelligent Tracking Prevention Work? Intelligent Tracking Prevention is built by Webit, which is an open-source web browser engine that powers the Safari browser, among others. It also restricts the lifespan of other types of web browser storage that can be used to identify users, such as first-party cookies and local storage. ![]() It’s designed to improve the privacy for Safari users by blocking third-party cookies (aka trackers) that identify and track users across different websites a process known as cross-site tracking. Intelligent Tracking Prevention (ITP) is a feature of Apple’s Safari web browser. How Much of the Browser Market Share Worldwide Does Safari Have?Ĭan Safari Users Still See Ads? What Is Intelligent Tracking Prevention? How Does ITP Impact Walled-Garden Advertising Ecosystems? Possible Workarounds for Analytics and MarTech Companies? What Are Possible ITP Workarounds and Solutions for AdTech Companies? Which Companies or Services Are Affected by ITP? ![]() ![]()
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